Content creators · Brand collaborations · Reels · UGC · Studio production

You have a product, location or project? We turn it into a story.

Hey, we are Rafie & Julia from JR-Stories. We do not just hold products into the camera – we create Reels, Stories, photos and content ideas that feel natural on Instagram, TikTok, ads and brand channels.

Product seedingReels & StoriesFitness, fashion, food & beautyLocations, DIY, garden & studioStartups & SMEsBoudoir, wellness & academy
10K+per main account@servus.rafie & @jr.fitness.stories
10+Topic channelsFitness, cooking, comedy, cats, fashion, boudoir, wellness, academy
4Reel examplesEmbedded as live previews
550 m²Studio spacePhoto, video, podcast & Reels

Team JR-Stories

Rafie & Julia – two faces, many stories.

Collaborations should not feel stiff. They should sound like a good everyday recommendation – planned properly, produced well and matched to the brand. Leila gets her own cat-content area underneath.

Rafie from JR-Stories for sport, tech and video content

Rafie

Servus, I am Rafie – sport, photo, video, tech & everyday life.

I bring energy, camera work, practical topics and strong hooks. Alongside sport, DIY, garden, clothing and tools, I also fit photo and video gear, camera setups, electronics, creative technology, PV technology, renewable energy and electric car topics.

SportPhoto & videoTechCamera gearPV & EVDIYGarden
Julia from JR-Stories for fashion, fitness and cooking content

Julia

Fashion, fitness, cooking, beauty, home & pregnancy.

Julia brings products into routines, looks and real daily life. Ideal for fashion, clothing, sport, cooking, food, supplements, beauty, home products, pregnancy, birth, baby/kids, traditional Bavarian fashion, accessories and aesthetic shootings.

FashionFitnessCookingBeautyHomeTraditional fashion & accessoriesPregnancy
Leila the cat from JR-Stories

Leila as an extra

Cat content, pet lifestyle & cozy home moments.

Leila is not placed next to Rafie and Julia like a classic team member. She gets her own small area. When it fits the product, she can appear naturally in cat content, pet lifestyle, home products or cozy everyday scenes.

Cat ContentPet LifestyleHomeCozy@jr.cat.stories

Leila is included with a real photo and stays as a charming bonus for cat, pet and home content underneath the main team.

Intro video of Rafie and Julia for JR-Stories brand collaborations

Intro video

Rafie & Julia introduce JR-Stories.

In this video we briefly show who is behind JR-Stories, which topics fit us and how a brand collaboration works with us – from the first briefing to product shipping, discount code, promo campaign or launch and the final content.

You get a relaxed impression of our way of storytelling: personal, approachable, honest and still professionally produced. This helps companies, startups and medium-sized brands quickly understand whether our Reels, Stories, photos and UGC assets fit their brand.

Why it works

People follow people – not ad copy.

That is why we combine real faces, an easy tone, clean production and topics that fit our everyday life. This makes advertising feel less like advertising.

Julia is currently pregnant

Pregnancy, birth and kids products fit especially well right now.

Over the next 6–7 months we can offer extra content around Julia’s pregnancy – personal, close to real life and at exactly the moment the topic truly belongs to our everyday life.

Interesting topics include pregnancy fitness, comfy looks, maternity fashion, beauty, supplements, everyday helpers, hospital bag, baby and kids products, cooking, routines and story formats from real life.

Pregnancy FitnessMaternity FashionBirth & KidsBeauty & daily life6–7 month special
Julia pregnant in the studio as an example for pregnancy content

Exclusive timing

Content that feels credible right now.

We can test products, explain them in Stories, integrate them into Reels or create UGC for your channels. The focus stays on personal experience, strong visuals and brand-safe storytelling.

Story sequencesReelsUGCProduct photos

Content preview

4 Reels by @jr.fitness.stories embedded directly.

The previews load directly on the page and show how Reels can introduce product and brand stories.

Note: Instagram previews are loaded directly from Instagram/Meta. Details are listed in the privacy policy.

Topics & content ideas

What we can create for startups, SMEs & brands.

In short: if people can test it, wear it, use it, eat it, visit it or include it in daily life, we can create content around it.

🏋️

Sports, fitness & supplements

Training routines, fitness products, supplements, activewear, challenges and everyday tests.

👗

Fashion, clothing, traditional wear & accessories

Looks, styling, maternity fashion, hauls, beauty routines, traditional Bavarian fashion, accessories, jewellery and aesthetic shoots.

🍳

Cooking, food & home

Recipes, kitchen products, food brands, home helpers and small everyday hacks.

🛠️

DIY, garden & tools

Rafie can present garden, DIY, tools, tech, outdoor and practical products in a relatable way.

📷

Photo, video, tech & electronics

Camera gear, video setups, lighting, audio, creator accessories, electronics, creative tech and practical everyday tech tests.

☀️

PV, renewable energy & electric cars

Renewable energy, PV technology, charging infrastructure, EV daily life and technical products that should be explained in a clear and relatable way.

🏨

Hotels, restaurants & locations

We test and showcase locations in Munich, Bavaria and beyond: hotels, restaurants, cafés, studios, events and destinations.

👶

Pregnancy, birth & kids

Especially relevant right now: baby products, kids, first equipment, hospital bag, daily life as parents-to-be and family products.

😂

Comedy, funny Reels & product hooks

Products do not always need dry explanations. Through @jr.comedy.stories, we can create funny sketches, everyday situations, reaction hooks, bold openings and humorous product tests – charming placements that do not feel like classic ads but stay in people’s minds.

🎙️

Podcast, talks & explainers

For products that need explanation, founder stories, services or regional projects, we can create talk formats, short podcast clips, interview snippets or reaction formats.

💋

Boudoir, sexy content & bold product placements

Sensual, aesthetic content for boudoir, lingerie, beauty, self-care, dating, wellness or matching lifestyle products – not as a shady corner, but with style, clear boundaries and reach potential.

🧘

Wellness, academy & personal growth

Wellness, routines, self-care, coaching, courses, digital products, workshops and offers around knowledge, mindset and exclusive content.

Boudoir & bold product placement

Sex(y) sells – with style, respect and brand safety.

Boudoir is not a shady corner for us. Sensual content can create attention, remove hesitation and open new sales channels – when visuals, tone, boundaries and audience are aligned properly.

From lingerie, fashion, beauty, self-care, wellness and dating to couple products or matching lifestyle topics: we can place products in an aesthetic, confident and grown-up way without making the brand feel cheap.

BoudoirLingerie & fashionBeauty & self-careBrand safetyOn request
01

Not a dirty corner.

We treat sensual topics aesthetically, confidently and with respect. It is not about cheap shock value, but about visual style, attitude and clear boundaries.

02

For brands with courage.

Products with sensitive touchpoints often need trust. We help lower hesitation and show the topic in a positive, modern and relatable way.

03

Clear alignment.

Before production, we align no-gos, claims, audience, approvals, platform rules and whether the content is public, UGC-only or for your channels.

04

New sales paths.

Sexy or sensual content can create attention when implemented credibly and tastefully – especially for niches, launches and products that need explanation.

Accounts & network

Several channels, different topics.

The main accounts are @servus.rafie and @jr.fitness.stories, supported by a network of topic channels – from cooking, comedy, podcast and cats to wellness, boudoir and academy.

Bold hooks, brand-safe

We want people to stop – not keep scrolling.

Sometimes a product needs a twist, a direct question, an unusual opening or a provocative angle. We shape it so it catches attention while still fitting the brand.

Hook ideasStory anglesProduct testCreator voiceShortform dramaturgy
01

Product in daily life

Not just showing it, but using, testing, wearing, cooking, visiting or telling it as a problem-solution story.

02

Relaxed instead of polished flat

Content can feel close and personal. That often makes Reels and Stories more credible than classic ads.

03

Approval possible

Message, no-gos, claims, timing and usage rights can be clearly aligned.

04

Reusable assets

Content can be delivered for organic posts, ads, website, shop, newsletter or re-edits.

Services

From product seeding to finished content.

You send product, goal, timing, brief, promo action or discount code – whether startup, SME, brand or regional location. We suggest the right format and produce it.

Seeding

Test & tell

Starter
  • Product integration in daily life, story or routine
  • Authentic creator perspective
  • Optional Story sequence or Reel
Request

Reels

Shortform campaign

Reel
  • Concept, shooting and editing
  • Hook, captions, music feeling
  • Publishing on a matching account
Request

UGC

Content for your channels

Assets
  • Reels, photos, product clips or testimonials
  • Studio production possible
  • Usage rights by agreement
Request

Locations

Hotels, restaurants & events

Visit
  • Tests, recommendations and location stories
  • Munich area, Bavaria and by agreement
  • Reels, Stories, photos or UGC
Request

Studio

Photo, video & podcast

Studio
  • Professional setup for photo and video
  • Kitchen, backdrops, podcast corner
  • Pure content production possible
Request

Special

Pregnancy content sprint

Julia is currently pregnant – over the next 6–7 months we can create especially credible content series around pregnancy, baby, kids, fashion, sport and everyday life.

6–7 monthsDiscount codePromo actionLaunch campaign
6–7 months
  • Sport, fashion, birth, kids and daily life
  • Exclusive, timely content series
  • Perfect for startups, SMEs, brands and product lines
  • Optional with discount code, promo action or launch campaign
Request special
Servus Studios content production near Regensburg: studio image 01

Servus Mietstudio

Photo, video, podcast & content on around 550 m².

Servus Mietstudio near Regensburg is our content base for professional photo and video production: two flexible studio units, backdrops, a podcast corner, open studio kitchen, make-up/changing area and lighting setups for Reels, UGC, products, fashion, food, vehicles and workshops.

Content production

Own studio setup near Regensburg.

Whether product video, fashion shoot, food content, podcast clip or social media campaign: at Servus Mietstudio we can produce flexibly with plenty of space, a quiet location, professional lighting and, if needed, pet, car or classic-car setups.

  • Two studio units on around 550 m² for photo, video, podcast, Reels and seminars.
  • Studio 1 with fireplace, podcast corner and open kitchen; Studio 2 with lots of space for people, products, fashion, vehicles and larger sets.
  • Backdrops, flash and continuous lighting, make-up/changing area, heated rooms and daylight options.
  • Sustainable energy through PV and EV charging options on site by arrangement.
Photo & videoReels & UGCPodcast cornerFood kitchenBackdrops & lightPV & e-mobility

Process

How a collaboration works.

Simple, transparent and social-first.

1. Send request

Send product, goal, timing, budget range, brief, promo action or discount code.

2. We sort it

We check which account, format and content angle fit best.

3. Product or location

You send the product or we coordinate a visit, shoot or studio slot.

4. Production

We create Reels, Stories, photos or UGC – in studio, outdoors, at home or on location.

5. Approval & posting

Depending on the package: approval, corrections, publishing with CTA/discount code or asset delivery.

6. Insights

On request, you receive insights, learnings and ideas for more content rounds.

Questions

Everything important about our process and way of working at a glance.

A quick overview of how a collaboration works, what is possible and how product, location or idea becomes content.

How does a collaboration work?

It always starts with a non-binding request or a short first call. We get to know you, your company, your product and your goals, then check which kind of content actually fits.

After that we develop the right angle, define account, format, product shipping, discount code, promo action or shoot location and handle the production – from idea to finished Reel, photo, Story format or UGC asset.

Is there a contract term?

Not necessarily. One-off projects are possible if product, topic and timing fit well. But strong visibility rarely comes from one video alone – it comes from repetition, trust and a clear content direction.

That is why longer packages or content sprints can make sense, for example for launches, seasonal products, fitness, fashion, pregnancy, baby/kids or regional locations.

What does it cost?

It depends on the scope: one Story set is different from a Reel campaign with concept, shooting, editing, publishing, usage rights and studio production.

We calculate individually and transparently. What matters to us is not just posting something, but creating content that fits the brand and can actually be used.

How fast can I get my first video?

Usually it takes about one to two weeks from final briefing and product arrival to the first version. If it needs to be faster, for example for launches, promotions or the current pregnancy timing over the next 6–7 months, we discuss it directly.

For location shoots, hotels or restaurants, timing also depends on when the visit or shoot makes sense.

How does product shipping, hotel or restaurant content work?

For products, we first check whether it really fits us. After that you send us the product and we integrate it into daily life, Reel, Story, studio content or UGC.

For hotels, restaurants, stores or locations, we align timing, process, required shots, no-gos and whether the content should be published or produced only for your own channels.

How does feedback and revision work?

If approval is agreed, you receive a first edited version and can give feedback easily. We then adjust specific points and make sure message, tone and visuals work together.

The number of revision rounds is defined in the offer so both sides know exactly what is included.

What makes JR-Stories different?

We combine creator personality, several topic channels, our own studio setup and a strong sense for social media. This creates more than pretty product shots – it creates stories with faces, daily life, hooks and recognition.

We can tell things in a relaxed, personal and sometimes bolder way – but always in a way that fits the brand and does not feel random.

Can I book just one project?

Yes, in many cases that is possible. For product launches, tests, hotel visits or restaurant content, a single project can be a good starting point.

If you want more sustainable visibility, we usually recommend multiple pieces of content or a small content series. That creates more recognition and avoids a one-time ad moment.

What is the benefit of using the JR-Stories network?

Depending on the topic, we can think beyond one main account and use matching topic channels such as fitness, cooking, fashion, comedy, cats, podcast, couple content, wellness, boudoir or academy.

This helps place your product in an environment that feels more natural – for example a kitchen product in a cooking context, a pet product with Leila, fashion with Julia, a tool/garden product with Rafie or a sensitive boudoir topic in a brand-safe environment.

Can products also be placed in comedy or podcast content?

Yes. Not every product needs a classic explanation. Sometimes a funny hook, a small everyday situation or a short sketch works better because people stop faster and remember the brand more easily.

For products that need explanation, founders, services or regional businesses, podcast content can also be useful – for example as a short talk, interview snippet, personal experience or Reel clip from a conversation.

Is boudoir or sexy content risky for brand image?

Not automatically. Many brands first have touchpoints, concerns or image questions around sensual topics. That is exactly why the content needs a clear framework, strong aesthetics and careful alignment.

For us, boudoir is not a dirty corner. When tone, visuals, audience, approvals and boundaries fit, “sex(y) sells” can create attention, build trust and open new sales paths without feeling cheap.

Any questions left?

Talk to us directly about your project. Just send product, brand, website or Instagram, timing, brief, promo action, discount code and what you want the content to achieve.

Ready for a chat?

Have an idea, a project or just a question?

Message us – we are looking forward to hearing from you. Send product, brand, startup, location, timing and what you want the content to achieve.